Gamestorming methods

Ethos, Logos, Pathos

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10 - 601 - 10 Low

The goal of this game is to channel Aristotle’s assessment of your argument.

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Attachments

Instructions

Aristotle laid the groundwork for persuasive communication in the 4th century. Although the times have changed, effective communication hasn’t. Evaluate a communication, such as a value proposition, by using the three elements of rhetoric. Role playing as your audience, score your message from 1 to 10 on these categories:

  • Ethos/Credibility: Who are you, and what authority do you have on the topic?
  • Logos/Logic: How clear and consistent is your reasoning? How do your facts measure up against my facts?
  • Pathos/Emotion: How vivid, memorable, and motivating is your message?

Look for areas of improvement or imbalance.

Background

The Ethos, Logos, Pathos game is credited to James Macanufo.

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