By thinking through and completing the nine sections of a BMC, early stage change-makers, like entrepreneurs and intrepreneurs, not only design their business model but also answer the fundamental questions any business must solve.

The BMC enables people to temporarily separate themselves from their idea and adopt a bird’s eye view of how things will work, in practice.

While BMCs are extremely helpful to flesh out ideas at the earliest stages of development, they can also bring much value even when the project or business already exists.

By thinking through the nine essential areas of the BMC, aspiring entrepreneurs and intrapreneurs gain the traction to experiment and take progressive steps toward bringing their ideas to life.

Based upon Strategyzer’s Business Model Canvas. Utilized under Creative Commons Attribution-ShareAlike 3.0

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